Q: What is Endarkenment?
A: It’s a digital newsletter focused entirely on dark ambient music. Features include:
Interviews: deep-dive interviews and profiles featuring selected musicians, labels, and artists
Chthonic Cathedral Project: themed playlists + liner notes crafted with discernment and care
Deeper Into The Shadows: personal reflections + fresh takes on classics, recent releases, & hidden gems of the genre
Notes On Endarkenment: thoughts on the history, philosophy, culture, esotericism, and aesthetics of the dark ambient genre
Collected Archives: snippets and highlights from previous newsletters
Community Voices: special guest writers
The newsletter also serves as a prelude to my book Endarkenment: The Esoteric in Dark Ambient Music and Culture. The book has been in process for several years, and this newsletter offers a one-stop place to read my published writings on dark ambient music while I finish writing the book. (In the meantime, you can read some teaser interview quotes!)
Q: Why is it called a newsletter if you don’t write about genre news?
A: Admittedly, “newsletter” is a bit of a misnomer. Substack is a newsletter platform, but a wide variety of publications fall under that rubric. I do sometimes write about newsworthy happenings in the genre, but when that happens, it’s incidental rather than planned. I don’t link any of my coverage to album release schedules.
Q: Who’s behind this?
A: I’m Danica Swanson, Creative Endarkenment Overseer (CEO), editor, chief word-wrangler, and contemplative Norse polytheist hermit.
I’m based in the U.S., in Portland, OR, but I’m working on moving to Sweden to establish a permanent home for The Black Stone Hermitage. My previous writings on dark ambient music have been published at I Die: You Die, Heathen Harvest, and the Pagan Bloggers portal. I also write for The Anticareerist blog and newsletter under the pen name D. JoAnne Swanson.
Q: Why do you do this?
1. To foster greater appreciation for this underrepresented (but growing!) musical genre, attract newcomers, and inspire listeners to dig in deeper.
2. To honor and give back something of depth and lasting value to the long list of artists whose work sustains and inspires me.
3. To help listeners decide what’s worth their time. No one can listen to everything, even in an obscure music community like dark ambient.
4. To create space for contemplative, slow-paced, deep-dive music writing driven by appreciation rather than release schedules.
5. To conduct a focused experiment based on the question: Can my skills as a professional writer plus Substack’s direct subscription model provide a way to help direct more material support and sustenance to the dark ambient community?
6. To build a structured collection of writings focused entirely on dark ambient music. No other publication I know of devotes itself solely to dark ambient music. All too often, dark ambient is treated as a side attraction or an intro while another type of music gets the spotlight. But for me, dark ambient is the main attraction. So I decided to create the publication I have always yearned to read.
Q: Why is it delivered via email?
A: Email delivery is the basis of Substack’s direct subscription model. Most people check email more reliably than they visit websites, and with email you don’t have to deal with pop-up chat boxes, solicitations, or autoplay videos. Email delivery also means you won’t have to worry that you’ll miss an issue because it never showed up in your social media feeds.
That said, if you prefer to read Endarkenment on the Substack website instead of in email, you do have that option.
Q: How do I use the community features?
A: Anyone can click the little heart to ‘like’ an issue. At this time only paid subscribers have access to comments. Paid subscribers can comment on each post by clicking the button in the email, and the comments will appear on the post at the Substack site. I may select some of the best comments to use in future newsletters.
Q: How much does a sustaining subscription cost?
A: $5 USD per month or $50 annually.
Q: Where will my subscription money go?
A: Every bit of it (after taxes and fees) supports the arts. In addition to directly supporting my writing, half of all net income from this newsletter supports the musicians, artists, designers, photographers, labels, journalists, bloggers, writers, editors, proofreaders, event organizers, and others whose work I feature here. They’re the ones whose work inspired me to start this newsletter in the first place, and I couldn’t do this without them. So your subscription funds serve double duty.
As Brian Eno puts it:
“…new ideas are articulated by individuals, but generated by communities. What we tend to do is - perhaps quite naturally - celebrate the individuals. We’re very keen on the names. But what we don’t do is to look at the whole community that they’re drawing from.”
I consider this an experiment to see what’s possible with direct reader support of music writing. If it works well, the benefits will multiply and help support the dark ambient community I’m drawing from.
Q: What if I want to read all issues of the newsletter but can’t afford a subscription?
A: I strive to keep this work accessible to folks of variable means without compromising my own needs. If you find the cost prohibitive, or you only want to read one issue, I’ve got a few potential work-arounds. Please email me at endarkenment.dark.ambient at gmail dot com for details with the subject line “Endarkenment newsletter special offers” and I’ll work out something for you. I will not pressure you, guilt-trip you, shame you, subject you to sales pitches, or ask you to explain your financial situation.
Q: How do I sign up for just the all-access issues?
A: Enter your email into the “subscribe” box on the website. It’s that easy. You’ll receive an email confirmation, and you’re all set.
Q: How do I become a sustaining subscriber so I can read everything you release?
A: Use the “subscribe” button, create an account, and enter your payment information. Once you become a sustaining subscriber, you’ll receive immediate full access to all previous subscriber-only issues on the website, and you’ll receive all future issues directly in your inbox as long as you remain a subscriber.
Q: How do I cancel my sustaining subscription?
It’s as simple as clicking on a “cancel” link and following the prompts. You can cancel at any time with no hassles. Some publications make it difficult for subscribers to cancel, or require that they talk to a representative to handle the cancellation so they can be quizzed about why they’re leaving. Not this one. Direct subscription models rely on mutual trust between writers and readers.
Q: Can I forward the emails?
A: Feel free to spread the all-access issues as far and as wide as you like, on any platform. Subscribers-only emails are intended for one or two people, but can be shared occasionally.
Q: Can I republish your work?
A: Possibly. But please ask first. All inquiries about republishing work from the Endarkenment newsletter should be directed to:
endarkenment.dark.ambient at gmail dot com
All the work published here under my name is copyright (c) 2018 Danica Swanson, all rights reserved. Guest writers retain their own copyrights.
Q: Can I submit my music for review?
A: I don’t write reviews at all, so please don’t ask. The closest I get is the short blurbs I write (#1, #2, #3) on underrated dark ambient albums of my choice, and the blurbs on my Bandcamp fan page. Everything I write for Endarkenment is entirely driven by my own personal interest.
Q: What is your editorial policy?
A: I don’t accept promos, paid sponsorships, kickbacks, affiliate links, or advertising of any sort. I don’t want to feel obliged to provide coverage to anyone; that would put a damper on my passion for music writing. Being supported by readers on Substack allows me to keep a strict wall between editorial decisions and funding sources. As I mentioned above, direct subscription models rely on mutual trust, and that works both ways. I trust my readers, and it’s up to me to earn their trust in return. Trust is the foundation of my creative work.
Q: Do you accept gifts?
A: Gifts or grants to provide general support for this work may be accepted as long as they’re truly unconditional.
I sometimes accept gifted albums - especially in cases where I’ve already expressed my appreciation for an album, but I haven’t yet purchased a copy of it on Bandcamp. I support artists financially as often as my pocketbook permits, so if an album is still on my Bandcamp wishlist, it’s either because I have no budget for it or because I already bought it on CD.
Q: How do you select the artists and labels you interview?
A: I seek out artists whose work I appreciate, and whose interviewing style fits well with my contemplative approach. I’ve got a lengthy list of people I’d love to interview. I send out invites as time permits.
Q: How far out is your interview schedule booked?
A: About 3-6 months.
Q: How often do you publish new work?
A: I publish when a piece lets me know it is ready to be released. I do my best to release material as regularly as possible, but I don’t guarantee publication dates. Deep-dive interviews, especially, take a great deal of patience and time to produce since they often require lengthy correspondence and several rounds of edits. I also work full time as a self-employed freelance copywriter. If this direct subscription experiment does well, however, I’ll gradually reduce the copywriting work and devote more time to writing for Endarkenment.
If you’d like to read more of my writing on dark ambient music - and keep it forever free of advertising - the best way to make that happen is to help free up time for me to do more of it by becoming a sustaining subscriber. For a bit of the reasoning behind this, Hamish McKenzie (one of the founders of Substack) writes:
"Becoming an independent writer has a chicken-and-egg problem: until your writing can pay the bills, you can’t focus on it full-time, but if you’re not focused on it full-time, it’s hard to get to the point where it can pay your bills. Ads don’t work unless you’re at a giant scale, and even then it creates a distraction that pulls your attention away from serving your audience and towards serving the advertisers. It might work for a big media company with an ad sales department, but it’s tough to make it work as an independent writer. That’s why Walt recommends charging your readers for full access to your writing."
Q: How do you edit interviews?
A: I typically edit for spelling, grammar, standard American English usage, punctuation, and readability. I submit edits to the artist(s) for final approval before publication.
Q: I found a factual error/typo/broken link in your work. Who do I contact to report it?
A: Contact me at:
endarkenment.dark.ambient at gmail dot com
While I do my best with proofreading and fact-checking and always strive to be reliable, nobody’s perfect. I appreciate error reports and will make changes as soon as I’m able. For corrections, I’ll accept the word of the artists themselves over all other sources.
Q: Do you take requests for custom themed playlists?
A: Yes! I love theme requests. I consider all suggestions, though I can’t promise I’ll use them. I also offer a dark ambient music consultation service through which I put together custom playlists for events, gatherings, meditation groups, and so on. I direct half of any donations from this service to support the musicians whose tracks I recommend. Contact me for details.
Q: How did you discover dark ambient music?
My “gateway album” into dark ambient was Lustmord’s Heresy, which I discovered in my college days soon after my initiation into industrial music in 1992. I picked it up while browsing the industrial CD section at House of Records in Eugene, OR. At that time buyers couldn’t always listen to music in advance. I bought it on a whim, without hearing a single track, just because I liked the subterranean cover art. It took me awhile to get into it, but once I did, I never looked back. Whoever was responsible for getting that copy of Heresy onto the shelves at House of Records changed the course of my life, without even knowing it.
Q: What’s coming up in future issues?
A: Here’s a small sampling of the pieces I’m either working on now or have booked into the pipeline as of September 2018.
Label Profile: Hypnagoga Press
Interview: Desiderii Marginis
Vladimir Gojkovic, whose erudite blog For The Innermost was one of my original inspirations to start writing my book, has also agreed to write a guest piece for Endarkenment.
Q: Is there a table of contents listing every newsletter you’ve published so far?
A: Yes! Find it right here.
Q: Will any of this material be published in print?
A: Maybe someday. But for the foreseeable future it will remain digital-only.
Q: This sounds pretty cool. I’m a writer too - where can I learn more about this paid-email-newsletter-publishing thing?
A: I recommend this interview with Chris Best (one of the founders of Substack), a news article on NeimanLab from July 2018 for historical context, and the ongoing writings at the On Substack archive.
Subscriber growth has been excellent in the first year of their business. In November 2018 Hamish McKenzie (the other founder of Substack) updated the subscriber numbers in the July 2018 NiemanLab interview above:
"We had 11,000 people paying for subscriptions across the network. Now we are up to more than 25,000. The growth is going really well. More than 25,000 paying subscribers paying real money, not just $1 or $2 a month. There’s more than 150,000 weekly active readers of Substack newsletters. Early days, but we’re really happy with those numbers."
What readers say about Danica:
"You couldn’t pick a better guide through some of the lesser known underground lairs and cosmic reaches of the genre, so put on your druid cloaks and grab your chisels and stone tablets, because you’re about to be taken to school."
"…few folks are better positioned to discuss that most reclusive of genres …"
"…one of North America’s leading fans and experts on Dark Ambient music…we’ve been after her to write a piece for us since we started the site back in 2011."
~ Bruce Lord & Alex Kennedy of I Die: You Die
"The world’s biggest dark ambient fan."
~ Abby Helasdottir of Gydja
"...Endarkenment...is really a precious thing in the dark ambient scene."
- Anile Dahl of Dahlia's Tear
"Your genuine passion for dark ambient is really worthy of the maximum praise."
~ Davide Del Col of Antikatechon
Feedback from readers of Uneasy Listening: Dark Ambient Music Appreciation for Pagans:
"Awesome article...I sense that the book is going to be an important (and much needed) ground stone for anything dark ambient related."
~ Matej Gyarfas of Phragments
"Recommended read for those interested in perspectives on the art of listening."
~ Marcus Lönebrink of Sinke Dûs
"Danica Swanson, the entity behind The Black Stone Hermitage and author of an upcoming book focusing specifically on dark ambient, gives us a proper introduction to the genre. After years of following dark ambient music, interviewing many of its most prominent artists and studying the history and inner workings of the genre, Danica Swanson is uniquely positioned to speak with authority about the genre as a whole. Her latest article focuses specifically on introducing the genre to polytheistic practitioners, but it’s an equally informative and interesting read for any dark ambient fan."
~ Michael Barnett, editor of This Is Darkness